Recent research conducted by Ipsos Reid indicates the most important reason why Canadians would not relocate to another city is because they do not want to leave friends and family behind.

According to their findings, in Canada, 38 per cent of respondents say they do not want to leave friends and family behind, while not being offered enough money (33%), and current job satisfaction (27%) followed closely behind as the most important reasons for not wanting to relocate for work.

Globally, 33 per cent of respondents said their number one reason for not relocating to another city was that with a 10% raise, it was not enough money to justify a move. Not wanting to leave friends and family came in at a close second at 30 per cent followed by current job satisfaction (25%) and the inability for the spouse/partner to move with them (21%).

Of those who were willing to consider relocating to another city, the majority (55%) of Canadians said they would do it for better pay, while a new adventure (26%) and a good career move (26%) followed closely behind. Globally, better pay is also ranked as the number one reason for relocating (49%) followed by a better standard of living (32%) and better living conditions (29%).

Around the world, when respondents were asked if they were willing to relocate to another city, for a minimum of two years, with at least a 10% pay raise and all moving expenses covered, it was the married (34%), lower income (34%), lower educated (33%), and younger male (33%) respondents who said they were very likely to relocate. In terms of country breakdowns, Mexico tops the list as 44 per cent of respondents from that country say they would be willing to relocate under those circumstances. Sweden ranks lowest in terms of respondents indicating a willingness to move while Canada sits in middle with 20 per cent of Canadian respondents open to relocating to another city.

And when it comes to moving to another country, the results show Canadians are even less willing to relocate. Only 10 per cent say they would make the move. While Mexico tops the list, once again, with 34 per cent of respondents from that country indicating they would be willing to move to another country for a job.

So what can employers do to entice Canadian’s to uproot? According to the research, Canadians (34%) and global respondents (35%) agree the number one factor that would sway them to relocate is the guarantee that they could move back to their current role after two years with further relocation assistance. Of all respondents, 31 per cent also list a 10 per cent raise as the second most important reason they would be more likely to relocate.

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