The Perfect Time to Get Creative is Now


By David Usher

We all have an image in our mind’s eye of the perfect time and space to do our creative work. An amazing studio overlooking the ocean with the brilliant light of a sunset washing colour through the floor-to-ceiling windows. Eight uninterrupted hours where we can really focus and let our brains wander around a problem. Being surrounded by like-minded people who inspire and drive us. A supportive community. The perfect co-founder — experienced, inspiring and connected. It all sounds so good. And then a screaming four-year-old runs through the picture and it all comes crashing back down to earth.

The reality of the creative life is that there is never enough time and space, and conditions are never perfect. The job, the kids, bills, relationships all have a way of getting in the way. Our lives are always full of a never-ending list of things to do that fill our time and separate us from the work we know we should be doing.

Tweet, tweet?
The mind is a funny thing. It convinces us that we want more than anything in the world just to dive into our creative process and get down to work. At the same time, it allows us to stray and fall victim to every distraction. And in today’s modern world of pings and tweets, DMs and texts, the temptations are everywhere. We are living in a distraction economy with everyone vying for the same attention for their 140 characters.

The world would surely stop if an @yournamehere did not get an instant reply. Now more than ever, to do work and to be creative in this environment we need to be vigilant. We have to find and fight for the time and mental space amid the chaos.

A Method in the Madness
In this new environment, it is crucial to articulate and define a methodology. How can we find the time to have a workable creative process? For me, the discovery part of my creative process comes first thing in the morning. My key insights — those light bulb moments — happen just after I wake up and before the rest of life starts. They come before my thinking gets clouded by how I am going to renovate the bathroom or whether I’ve paid the electricity bill.

The rest of the day is more about the nuts and bolts of the work, defining and refining ideas. For most of my life, I have gotten up at 6 a.m. to get a clear hour alone to work and think. Having kids, of course, has changed that and now my start time has moved to a slightly painful 5 a.m. just so I can get in 45 minutes.

Whatever your process, whatever methodology works for you, it is so important to define it. And then, to figure out how you can make that definition of a productive creative process fit into your actual life. With a bit of work the two things can fit together.

Conditions will never be perfect. So just start.

David Usher is the closing keynote speaker at the HR Conference + Tradeshow 2018. His session, Core Creativity: How to Bring Creativity, Innovation and Inspiration to the Work that You Do, is on Wednesday, May 2. For more information on this and other sessions, please visit

A creative tour de force, David Usher is the front man of the internationally acclaimed rock band Moist, and a solo artist who has sold more than 1.4 million albums, won countless awards—including five Junos—and performed at sold-out venues around the world. He is the founder of Art + Icons, a creative studio working at the intersection of art, artificial intelligence and the human experience as well as the founder and creative director of the non-profit, the Human Impact Lab at Concordia University. David is also the bestselling author of Let the Elephants Run, Unlock Your Creativity and Change Everything.

This article was originally posted on Huffington Post.

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