The role of HR in business has evolved. In fact, as the key connection between People, Passion and Profit grows more apparent, the HRevolution is well under way. What is emerging is a new HR: professionally-designated, strategic, and potent in its unique ability to engage the bottom line.

The trouble is, with greater potential, competition and call for ROI, the role of HR appears so much more complicated than before.

As a result, the 49th Annual BC HRMA Conference from April 14-15, 2011 at the Vancouver Convention Centre has taken a firm focus on “Complexity Made Simple”.

Building on the success of the past 48 years, this two-day conference features internationally renowned business leaders, educators, and HR professionals. Moreover, in light of these challenging economic times, prices have been decreased, perspectives widened and a stellar roster of workshops, events and networking opportunities compiled.

For those with the lingering notion of HR being the ‘soft’ department, consider that Kevin O’Leary, a definite dragon or shark depending on which of the investment guru’s programs you favour, is providing the opening plenary. 

Joining O’Leary in the speaker spotlight are as diverse a group of experts as one might hope to find addressing the unique landscape of today’s business world, including: Google’s former chief information officer and champion innovator Douglas Merrill; Canada’s leading futurist, author and financial analyst Richard Worzel; and inspirational anatomist Dr. Brené Brown.

“HR now plays a definitive role in any strategic boardroom as the true value/cost equation of human capital becomes more immediately apparent. As human resources professionals, we have been called to the proverbial table to provide results,” said BC HRMA CEO Simon Evans. “As a result, Conference 2011 speaks as directly to the heart of business as to the core of the HR function, with significant departures from what some might consider ‘traditional’ HR.”

Coupled with a Marketplace Tradeshow centered around building better business and rounded out by a full roster of workshops and seminars presented by HR professionals, Conference 2011 offers a simple solution for unravelling the apparent complexities confronting us all: be there.

For more information on the full roster of BC HRMA’s 49th Annual Conference, “Complexity Made Simple”, visit www.bchrma.org/conf2011. Early bird savings available until February 11, 2011.