HRMA, the Human Resource Management Association will now be known as CPHR BC & YK, the Chartered Professionals in Human Resources of British Columbia & Yukon. Similarly, member associations in Manitoba, Saskatchewan, and Newfoundland & Labrador have already changed their name to reflect the national designation and the global standard of human resources excellence – CPHR.

“We see this as another great stride in our shared mission to advance the HR profession here in British Columbia, across Canada and internationally,” says Anthony Ariganello, President & CEO, CPHR BC & YK. “CPHR BC & YK and our colleagues across Canada have established a clear, strong and consistent CPHR designation and have positioned it for the future within CPHR Canada. These changes reflect the fact that HR professionals today are impactful, high-value, trustworthy business leaders with unique expertise in delivering on business outcomes while supporting the success of individuals.”

The profession in Canada is officially represented nationally and internationally by Chartered Professionals in Human Resources Canada (CPHR/CRHA Canada). Across the country, the registration and maintenance of designations remain the focus and responsibility of the provincial member associations, such as CPHR BC & YK.

CPHR BC & YK continues to advance the profession through their Annual HR Conference + Tradeshow and through professional recognition at the Professional Awards Celebration Awards Gala. They develop unique professional development opportunities and accredit external PD programs.

For a look at the brand, visit cphrbc.ca.